Google’s Pixel 2 Phone to Launch Soon

With all the dust from the iPhone X and iPhone 8 launch starting to settle, the attention of phone enthusiasts will shift to the Pixel 2, Google’s own phone hardware and the follow-up to last year’s Pixel phone.  If you’re an Android fan, you certainly know about the Pixel and its photography prowess.  At launch, the Google Pixel had one of the best, if not the best, photography features, consistently being regarded as producing the best pictures among phone cameras.

The Pixel line is the result of Google’s drive to showcase Android with the best possible hardware, having tried the Nexus line via co-branding efforts before launching the Pixel line.  The Nexus line always featured a phone maker’s name such as HTC, Samsung, LG and Huawei. Pixel, in contrast, is purely Google, with no other phone brand headlining the effort. The first Google Pixel phone was a hit, critically at least.  Sales is not the focus of Google but demand for the Pixel was strong nonetheless.

Pixel 2 Launch Date

The next Pixel phone is almost upon us.  Google already released teasers to the launch of the Pixel 2, marking October 4 as the date of launch.  Google has used a marketing campaign and a companion website urging us to “ask more”.

The video above asks the following questions.

  • What’s wrong with my phone’s battery?
  • Why is my phone always out of storage?
  • Why does my phone take so many blurry photos?
  • Why doesn’t my phone understand me?
  • Why can’t my phone update itself?
  • Why is my smartphone so slow / hot / fragile / annoying / broken / cruel / impersonal / dumb?

Viewers are then given a link that points to madeby.google.com which as the teasing tagline of “thinking about changing phones?” and informs the reader to “Stay tuned for more on October 4”.

What does “Ask More” Mean?

Going back to the request of Google to “ask more” and the list of questions posed by Google, what can we possibly get from this? To “ask more” is likely related to Google Assistant, so we should expect an improved version in the Pixel 2.  It is possible that Google Assistant will be the central feature of the Pixel 2.

Using the questions posed by Google, we should expect from the Pixel 2 an improved battery life, a bigger storage (internal or cloud), optical image stabilization or OIS for the phone’s camera, an auto-update feature and better features for durability.  The “fragile” question could be a dig to phone makers, especially Apple, for featuring glass materials, however sturdy they are claimed to be.  After all, glass is still glass.

Photo of Google Pixel 2 XL

There will be two Pixel 2 variants, a smaller one to be made by HTC and a bigger Pixel 2 XL to be manufactured by LG.   A supposed leaked image of the Pixel 2 XL was recently published by Android Police and said image is shown here.

Google-Pixel2-XL-2017
Rumored Google Pixel 2 XL

The above photo is claimed to Google’s Pixel 2 XL.  The phone will feature a 6-inch LG-made AMOLED display with minimal bezel and rounded corners.  The display will not be edge-to-edge like the iPhone X but might have a “squeezable” frame like the HTC U11.  As to pricing, we could expect the same pricing as last year’s Pixel, which is $649 and $749.  These are much lower than the price of the iPhone X.

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