The Walkman Brand is Alive, NW-ZX300 Introduced

There used to be a time when people needed a Walkman to listen to portable media. Back when cassette tapes were still the standard music storage media, you needed a Walkman from Sony. The MP3 and Apple’s iPod changed all that. Then the Walkman died. Well, sort of.

Recently, Sony announced a new Walkman – the NW-ZX300. It’s another portable music player but knowing that people now use their phones to listen to music, it’s probably aimed at audiophiles, not the casual music fan. It’s supposedly well built using tough materials like optical fiber cables and engineered so that optimal playback performance is achieved. For instance, the Walkman NW-ZX300’s components are laid out such that the audio and power blocks are kept apart on the circuit board to minimize the noise and interference. Also, a high-quality audio resister is used on the headphone output to also minimize magnetic distortion.

Sony Walkman NW-ZX300

The NW-ZX300 supports hi-res audio in 384 kHz/32 bit PCM format. It also supports MQA format for streaming audio. On the other hand, for those looking for something that supports wireless output, you should know that the Walkman NW-ZX300 supports Qualcomm’s aptX HD audio and Sony’s LDAC codec.

The above specs and features are not the ones you usually find in a smartphone. As mentioned, the Walkman NW-ZX300 is most likely aimed at those who want a serious music player that delivers premium output. The price of the Walkman NW-ZX300 confirms that it is not for everyone. It is priced at $699.99, and will be available in October.


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