A recent survey was conducted by digital ad agency Moosylvania and Great Questions, LLC to determine which brands are popular among millennials, or those who are currently aged between 20 and 35 years old. The data used for the survey was collected from a sample of 3,500 individuals whose nationalities are not specified. For all we know, there are Filipinos in the survey sample.
In any case, the result of the survey showed that the top or popular brands among millenials are Apple, Nike and Samsung. These three brands alone already paint a picture of the things the current generation are exposed to. Apple and Samsung represent the smartphone boom while Nike reflect the current fashion trend which is heavy on sneakers. Other tech companies in the list include Sony, Microsoft, Google and LG Corporation. Apart from Nike, the list also includes other fashion brands like Adidas, Jordan and Converse.
The millennials, as a generation, are exposed to smartphones, apps and social media so it’s not tech companies dominate the list. An interesting observation made in the survey is that the top-ranking brands consistently engage with millennials through social media. Companies in the Philippines could learn something from the survey.
Here is the list of top brands according to millenials.
- Forever 21
- American Eagle
- LG Corporation
If you need to see a longer list, check out the source links below.
Sources: Business Insider | Moosylvania