Apple acquires Beats Electronics for $3 Billion

Apple’s acquisition of Beats Electronics is not a surprise. Articles prior to today’s confirmation of the acquisition already foretold this and Dr. Dre, one of Beats’ co-founders, made a huge part of the buzz with his declaration in a video that he is hip-hop’s first billionaire.


Apple has made the purchase of Beats Electronics official by announcing the deal which is in the vicinity of $3 Billion. Beats Electronics became popular with its audio accessories but it appears that Apple is more interested in its music-streaming service more than the hardware portion of its operations. Beats co-founders Jimmy Iovine and Dr. Dre will become a part of the operations a Apple because of the acquisition but their specific titles are unknown at this point.

Source: Apple